B R A N D I D E N T I T Y / W A Y F I N D I N G

Joburg Park

For my Senior Thesis project, I researched the history of brand identities and their relationship with wayfinding and informational design. I decided to re-brand Johannesburg City Parks and Zoo located in South Africa.

Deliverables for this project included:

• Target audience and design expert interviews

• Competitive analysis

• Full original company audit

• Style guide: logo re-design, color palette and typographic system

• Wayfinding and map re-design

• App/Website wireframes and design